Cookie settings

We use cookies and other similar technologies (collectively referred to as cookies) when you use our website. Cookies are small pieces of data stored on your device. Cookies are used for various purposes, such as to help make our website work, remember your preferences and to analyse how you interact with our services and content.

You can change your preferences for non-essential cookies on our website at any time using the buttons on this page. Alternatively, your browser or device settings allow you to block or limit cookie usage.

If you have any questions or concerns about our use of cookies, please contact us at

We use the following cookies:

Our own cookies:

Third-party cookies:

We use the technologies of the following providers for marketing purposes and the statistical evaluation of our websites:

Web analytics tools

Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA

This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google") Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses so-called "cookies", text files which are stored on your computer and which enable an analysis of your use of the website. The information generated by the cookie about your use of the website is usually transmitted to and stored by Google on servers in the United States. If IP anonymisation is activated on this website, your IP address will however first be truncated by Google within the member states of the European Union or in other signatory states that are parties to the Agreement https:on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the US and truncated there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on the website activity, and to provide other services related to the website activity and Internet usage to the website operator. The IP address that your browser transmits within the scope of Google Analytics will not be associated with any other data held by Google. You can prevent the use of cookies by selecting the corresponding settings on your browser; however, we would like to point out that if you do this, you may not be able to fully utilise all functions provided on this website. Furthermore, you can prevent the collection of data generated by the cookie and related to your usage of the website (including your IP address) and the processing of the data by Google by downloading and installing the browser plug-in available under the following link. The current link is:

Note: Our website uses Google Analytics with the new, data-protection compliant extension "_anonymizeIp()". The IP addresses are only processed in their truncated form, in order to prevent them from being directly linked to a particular person.

Furthermore, this website uses the "demographic features" function of Google Analytics. This function can be used to generate reports that contain statements about the age, gender and interests of the site visitors. This data comes from interest-based advertising by Google and visitor data from third parties. This data is collected only if you have allowed personalized advertising in your Google Account. The information is anonymized and aggregated so that it is not possible to identify a specific individual. This feature allows us to optimize and customize our services and products for you. You can disable this feature at any time by visiting your Google Account's advertising settings. By installing the browser plugin as described above, you can also generally prohibit Google Analytics from collecting your data.

In addition to Google Analytics, we also use the web analytics tool "Hotjar". Hotjar (Hotjar Ltd, St Julian's Business Centre, 3 Elia Zammit Street, STJ 1000, Malta) offers heat maps, user recordings, and form monitoring. Hotjar uses cookies to collect non-personal data, including standard Internet protocol data and informal on your behavioural patterns when you visit our web pages. We make use of this service to offer you a better user experience, to identify preferences, diagnose technical issues, analyse developments, and improve our website. For more information on Hotjar, please click here:

Microsoft Bing Ads (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA)

If you access our website via a Microsoft Bing ad, a cookie will be stored in your browser software. These cookies are not used for personal identification. The information generated by the cookie will solely be used to compile statistics on the use of the website. This will allow us to evaluate and improve our marketing activities.

If you refuse to participate in this process, you can reject the setting of cookies by configuring your browser software accordingly. You can for example change your browser settings to automatically deactivate the setting of cookies. Alternatively, you can install a corresponding browser plug-in to prevent the cookie from sending information. You can directly reject the use of such a cookie with Microsoft through the following website:

For more information about Microsoft Bing's privacy practices and cookies, please visit the Microsoft website:

How objection or deactivation of the feature works using the link: by clicking on the link, a so-called opt-out cookie is set. Please note that if you delete all cookies from your end device, this opt-out cookie will also be deleted; if you still want to prevent anonymous data collection, you must set the opt-out cookie again. The opt-out cookie is set individually for each browser and for each end device. If you visit our website from your home or work or if you use different browsers, you must activate the opt-out cookie for the different browsers or different end devices you use.

Personalised product recommendation and remarketing

We use the retargeting features of Google Adwords (Google Remarketing) (Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA), Bing (Bing - Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA) and Facebook (Facebook Inc., 1601 Willow Road, Menlo Park, CA 94025, USA) to advertise our website in search engine results and on third party websites. For this purpose, Google, Bing and Facebook set a cookie in the browser of your end device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and based on the pages you visit. The legal basis for the use of these cookies is your consent in accordance with Art. 6 Para. 1 Sentence 1 lit a DSGVO, provided that you have given us this consent. Here you will find the possibilities to set an opt-out and thus exclude yourself from the data collection.




Use of Visual Website Optimizer

Our website uses a Visual Website Optimizer procedure ( for the collection of statistical data on the use of our web offers. This includes the collection of anonymous statistics. This test uses cookies whose runtime is limited to the duration of the test to recognise computer systems. IP addresses are not stored during the process. You can object to the storage of your anonymously recorded visitor data here at any time with future effect.

Use of social plugins


Our website uses so-called social plug-ins ("plug-ins") from the social network Facebook, which is operated by Facebook Inc, 1601 Willow Road, Menlo Park, CA 94025, USA ("Facebook"). These plug-ins are labelled with a Facebook logo or the words "social plug-in of Facebook" or "Facebook social plug-in". You will find an overview of the Facebook plugins and their appearance here:

If you access a page of our website that contains a social plugin, your browser establishes a direct connection with the Facebook servers. The content of the plugin is transferred from Facebook directly to your browser, and your browser embeds it into the website. Through the integrated plugin, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook account or are not currently logged in to Facebook. This information (including your IP address) is transmitted from your browser directly to a Facebook server in the USA and stored there. If you are logged into Facebook, Facebook can link the visit to your Facebook account. If you interact with the plugins, for example by pressing the "Like" button or by entering a comment, the corresponding information is also transmitted directly to a Facebook server and stored there. The information is also published on Facebook and shown to your Facebook friends. Facebook can use this information for the purpose of advertising, market research, and the needs-based design of the Facebook pages. For this purpose, Facebook creates usage, interest, and relationship profiles, e.g. in order to evaluate your use of our website in relation to the advertisements displayed for you on Facebook, to inform other Facebook users about your activities on our website, and to provide other services related to the use of Facebook. If you do not want Facebook to link the data collected on our website to your Facebook account, you must log out from Facebook before visiting our website. For the purpose and scope of data collection and further processing and use of the data by Facebook as well as your rights in this respect and setting options for protecting your privacy, please refer to the privacy policies of Facebook:

Google +1

The Google +1 button offers you a way to share information publicly around the world. By interacting with the buttons, you and other users receive personalised information by Google and our partners. Google stores both the fact that you have given a +1 to a piece of content as well as information about the page you were viewing when you clicked +1. Your +1 can be displayed together with your profile name and photo in Google services, for example in search results or in your Google profile, or in other places on websites and advertisements on the internet. Google records information about your +1 activities in order to improve Google services for you and others. To use the Google +1 button, you need a globally visible and public Google profile that contains at least the name you have selected as your profile name. This name is used for all Google services. In some cases, this name may also replace a different name that you have used to share content via your Google account. The identity of your Google profile can be shown to users who know your e-mail address or other identifying information for you. In addition to the uses outlined above, the information you provide will be used in accordance with the applicable Google data privacy provisions, which you can find here:

We may publish aggregated statistics about the +1 activities of users and/or pass these statistics on to users and partners such as publishers, advertisers, or affiliated websites.

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